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Monday, 2 December 2019
RWA Activation | RWA Activities | Promotional Marketing Activities in Apartments | IM Solutions
RWA Activation
We assist advertisers across different verticals connect
with residential
societies. Through residential activation, you as an advertiser can achieve
maximum viewership for your products and services within your focused audience
base. Residential
Welfare Association activation (or RWA activation) works as a platform
to easily reach your target market. RWA also proves to be an ideal option that
allows direct interaction between you and your customers, society brand
activation brings your product or brand a lot closer to end users.
RWA
Activation, an effective BTL advertisement option that provides results in
a very cost effective manner
- Target Different Groups: RWA activation helps brands target different socio-economic groups in most efficient way. This becomes possible due to the fact that people staying in the same residential complex share similar economic background enabling advertisers to easily target any specific socio-economic group.
- Strong Brand Recall: The other good thing about brand activation in residential societies is that it helps in developing strong brand recall. The residential society activation proves to be perfect irrespective of whether you want to engage an entire family or just target a few in a family.
- Get Closer to End Users: With the increase in size of co-operative housing societies, the residential society activation has become a good platform for promoting your brand or new launches.
Our Core RWA Services
Flyers Distribution
Flyer distribution happens in two ways in apartment
complexes, either at doorstep or through mailbox. However, you need to be aware
of the fact that flyer creative requires a pre-approval from the association
before the campaign can be started. It is the best form of direct marketing.
Kiosk
Kiosk or canopy helps brands develop direct interaction with
customers. These kiosks are added at strategic location in the society premises
to fetch maximum footfalls and visibility.
Apartment Notice
Board
Apartment notice board campaigns are an ideal form of
hyper local marketing in which advertisers can target specific locations where
their target audience stays. Generally, societies allow A4 size posters on
their notice boards
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